Around the Industry: New Studies Reveal Many Buyers Have Significant Gaps in Home Insurance Knowledge (June 2026)

African American couple sit on couch in their home and research home insurance industry terms on a laptop.

How much do your buyers really understand about home insurance? A new survey reveals startling blind spots. On top of that, over four in 10 claims by major insurers weren’t paid out last year, but many of those may be due to user error. Future insurance decisions could feature better analysis thanks to quantum computing, and we’ve also got regional news from Maine, the Midwest, and Nevada.

Your buyers may not know what home insurance actually covers

It’s easy for new homeowners to learn about home insurance, but in a recent survey, over half of respondents didn’t realize that a standard policy doesn’t cover flooding. There’s also confusion over what’s considered a covered event. Seven in 10 homeowners believed their policy would cover materials for a voluntary home renovation project. Giving your buyers a basic primer on how insurance works could prevent future headaches.

Get the full survey results

Homeowners need to double-check their submitted claims

In 2025, 44% of claims with the nation’s five largest insurers were not paid out, representing a 36% increase over a 10-year period. Common reasons include new risk assessment methods, reinsurance costs, and extreme weather. But insurers also say that homeowners who file claims via text or through the app often don’t provide enough information or complete follow-up, which heavily impacts the overall success rate.

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Quantum computing could help balance insurer portfolios

Insurance companies have a difficult time finding the right mix of risk and coverage for their portfolios. Allstate and IBM recently partnered to create a quantum approach for a more sophisticated simulation process that could provide better accuracy without having to be overly cautious. It’s just the beginning of this new level of computing, but gives a sneak peek at the future of the insurance industry that could also benefit homeowners. 

Learn more about the project.

Maine doles out cash for homeowners, Midwesterners are fed up with premium hikes, and Nevada officials get a surprise from insurance companies

  • Maine grant money aims to help homeowners: A new grant program will provide some homeowners with $10,000 to $15,000 to pay for climate resilience projects. Applications are available this month as the state hustles to protect against rising sea levels. 
  • Midwestern homeowners want help from elected officials: A recent poll shows voters in Iowa, Nebraska, and Kansas support policies that would hold utilities companies, polluters, and insurance companies accountable for future premium price hikes. 
  • Insurers aren’t gambling in Nevada: State officials were surprised by the increase in insurance policy cancellations and application rejections, particularly in the northern part of the state.
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