How a Top Mortgage Lender Improved Cycle Times by 2 Days with Matic
The Need
A leading independent mortgage lender wanted to expand the value it delivered to homebuyers and homeowners by adding a home insurance solution to its mortgage experience. The goal wasn’t simply to offer another product — it was to create a better homeownership experience while improving operational efficiency and business performance.
The lender identified three primary objectives:
1. Provide a more complete homeownership experience
Offer borrowers convenient access to insurance as part of the mortgage journey, making the path to homeownership simpler and more seamless.
2. Reduce loan closing times
Integrate insurance into the mortgage process to improve visibility, reduce delays, minimize loan fallout, and help borrowers get to closing faster.
3. Improve loan performance and the borrower experience
With insurance costs continuing to rise, helping borrowers shop competitively priced coverage could reduce debt-to-income (DTI) issues that often delay or derail loan approvals.
When evaluating insurance partners, the lender prioritized nationwide coverage, a broad carrier network, seamless technology integration, and the ability to scale alongside its business.
The Solution
The lender selected Matic for its marketplace of more than 70 national and regional insurance carriers, embedded digital buying experience, and dedicated team supporting program growth through its fully licensed agency.
Together, the lender and Matic launched a white-labeled embedded insurance program designed to fit naturally into the existing borrower experience.
Matic’s marketplace was integrated directly into the mortgage journey, allowing borrowers to compare quotes from more than 70 carriers and purchase coverage online or over the phone with a licensed insurance advisor — all without leaving the lender’s experience.
To maximize engagement, the program combined multiple touchpoints throughout the customer journey, including personalized email campaigns, digital banners, point-of-sale messaging, call center outreach, and other targeted communications.
Powered by Matic’s proprietary technology, borrowers received personalized insurance opportunities at the moments they mattered most — whether securing coverage before closing or shopping for savings later in their homeownership journey.
Partnership Results
The partnership has delivered measurable value for borrowers, loan officers, and the lender’s business.*
2-day reduction in loan cycle time
By streamlining insurance placement, borrowers were able to move through the mortgage process more efficiently and reach closing faster.
$871 average customer savings
Shopping across Matic’s carrier marketplace helped borrowers lower insurance costs, reducing DTI-related challenges and improving affordability.
90 Net Promoter Score (NPS)
Borrowers consistently reported an exceptional experience, reinforcing the lender’s commitment to delivering value beyond the mortgage.
A top-performing ancillary revenue program
The insurance program quickly became one of the lender’s highest-performing ancillary revenue initiatives. After launch, Matic’s marketing and partner success teams continued optimizing performance through new campaigns, expanded borrower audiences, and ongoing program enhancements — driving a 145% increase in revenue over six months.
What the Lender’s Customers Say About Matic
“My agent was amazing. Really helped me get through a stressful time in my life. They got me much lower rates, and gave me clear explanations of everything we spoke about.” — Veronica C
“Very helpful, informative and knowledgeable. 10/10 from this first time home buyer.” — DaQuay C
“Great customer service! They explain everything, get back to you in a timely manner, and are pleasant and professional to work with on finding the right policy.” — Ellen D
“My agent was friendly, polite, competent and thorough. We now have similar coverage at a lower price. What could be better?” — Roy H
“The process was simple, and the savings are fantastic!” — Ezra M
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Loan officers and processors have also experienced a simpler, more efficient insurance process that helps them keep loans moving.
“In just one week, Matic saved three loans by helping us resolve DTI issues. Thanks to everyone involved for always going above and beyond for our clients!” — Sales Manager
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By embedding insurance directly into the mortgage journey, the lender has strengthened its homeownership offering, accelerated loan closings, created a meaningful new revenue stream, and delivered greater value to both borrowers and the business.
